Way of work

My design process is a structured framework that guides product development from initial user understanding to long-term governance.

Discovery

My design process begins with deep understanding of users' digital environments, behaviors, and preferences. This foundation ensures solutions that naturally integrate into users' digital ecosystems and address their authentic needs.

Digital Ecology Maps

Discovery

In today's complex digital landscape, users navigate multiple platforms and tools daily. Digital Ecology Maps provide a visual representation of this ecosystem, revealing the interconnected nature of digital experiences and highlighting opportunities for meaningful integration.

Digital Ecology Maps

Discovery

In today's complex digital landscape, users navigate multiple platforms and tools daily. Digital Ecology Maps provide a visual representation of this ecosystem, revealing the interconnected nature of digital experiences and highlighting opportunities for meaningful integration.

Digital Ecology Maps

In today's complex digital landscape, users navigate multiple platforms and tools daily. Digital Ecology Maps provide a visual representation of this ecosystem, revealing the interconnected nature of digital experiences and highlighting opportunities for meaningful integration.

AEIOU Framework for Digital Environments

Discovery

Understanding user behavior in digital spaces requires a structured approach that captures the full context of interaction. The AEIOU framework adapts traditional ethnographic methods to the digital realm, providing a comprehensive lens through which to analyze how people engage with technology.

AEIOU Framework for Digital Environments

Discovery

Understanding user behavior in digital spaces requires a structured approach that captures the full context of interaction. The AEIOU framework adapts traditional ethnographic methods to the digital realm, providing a comprehensive lens through which to analyze how people engage with technology.

AEIOU Framework for Digital Environments

Understanding user behavior in digital spaces requires a structured approach that captures the full context of interaction. The AEIOU framework adapts traditional ethnographic methods to the digital realm, providing a comprehensive lens through which to analyze how people engage with technology.

Definition & Strategy

The Definition & Strategy phase builds upon Discovery insights to establish a clear framework for product development. The process is centered around the Context Repository, which serves as the central knowledge hub documenting business requirements, design assumptions, and strategic direction.

Value-Effort Prioritization Matrix

Definition & Strategy

With limited resources and competing priorities, teams must make strategic decisions about what to build first. The Value-Effort Prioritization Matrix provides an objective framework for evaluating features based on their potential impact and implementation complexity.

Value-Effort Prioritization Matrix

Definition & Strategy

With limited resources and competing priorities, teams must make strategic decisions about what to build first. The Value-Effort Prioritization Matrix provides an objective framework for evaluating features based on their potential impact and implementation complexity.

Value-Effort Prioritization Matrix

With limited resources and competing priorities, teams must make strategic decisions about what to build first. The Value-Effort Prioritization Matrix provides an objective framework for evaluating features based on their potential impact and implementation complexity.

Context Repository

Definition & Strategy

Successful product development requires a shared understanding of business goals, user needs, and technical constraints. The Context Repository creates a single source of truth that aligns teams and informs decision-making throughout the product lifecycle.

Context Repository

Definition & Strategy

Successful product development requires a shared understanding of business goals, user needs, and technical constraints. The Context Repository creates a single source of truth that aligns teams and informs decision-making throughout the product lifecycle.

Context Repository

Successful product development requires a shared understanding of business goals, user needs, and technical constraints. The Context Repository creates a single source of truth that aligns teams and informs decision-making throughout the product lifecycle.

Decision Making

The Decision Making phase transforms strategic direction and contextual understanding into concrete design and implementation choices. This phase establishes a systematic approach to making, documenting, and validating decisions that will guide the product development.

Decision Testing Framework

Decision Making

Even well-reasoned design decisions benefit from validation before full implementation. The Decision Testing Framework provides a structured approach to evaluating design choices through evidence-based testing and objective measurement.

Decision Testing Framework

Decision Making

Even well-reasoned design decisions benefit from validation before full implementation. The Decision Testing Framework provides a structured approach to evaluating design choices through evidence-based testing and objective measurement.

Decision Testing Framework

Even well-reasoned design decisions benefit from validation before full implementation. The Decision Testing Framework provides a structured approach to evaluating design choices through evidence-based testing and objective measurement.

Design Decision Log

Decision Making

Design decisions shape product experiences but are often lost or forgotten over time. The Design Decision Log creates an enduring record of what was decided, why, and how these choices should be implemented across the product ecosystem.

Design Decision Log

Decision Making

Design decisions shape product experiences but are often lost or forgotten over time. The Design Decision Log creates an enduring record of what was decided, why, and how these choices should be implemented across the product ecosystem.

Design Decision Log

Design decisions shape product experiences but are often lost or forgotten over time. The Design Decision Log creates an enduring record of what was decided, why, and how these choices should be implemented across the product ecosystem.

Implementation

This phase focuses on the systematic execution of design specifications, integration with existing systems, and adoption across teams and projects. Implementation ensures that the design intent is accurately translated into a cohesive product while maintaining adherence to established standards, guidelines, and technical requirements.

Quality Assurance Framework

Implementation

Quality implementation requires systematic verification across multiple dimensions. This framework ensures that the final product accurately reflects design intent while meeting technical standards for performance, accessibility, and responsiveness.

Quality Assurance Framework

Implementation

Quality implementation requires systematic verification across multiple dimensions. This framework ensures that the final product accurately reflects design intent while meeting technical standards for performance, accessibility, and responsiveness.

Quality Assurance Framework

Quality implementation requires systematic verification across multiple dimensions. This framework ensures that the final product accurately reflects design intent while meeting technical standards for performance, accessibility, and responsiveness.

Design-to-Development Workflow

Implementation

The transition from design to development is often where product quality breaks down. This structured workflow bridges the gap between design intent and technical implementation, ensuring fidelity while addressing platform constraints.

Design-to-Development Workflow

Implementation

The transition from design to development is often where product quality breaks down. This structured workflow bridges the gap between design intent and technical implementation, ensuring fidelity while addressing platform constraints.

Design-to-Development Workflow

The transition from design to development is often where product quality breaks down. This structured workflow bridges the gap between design intent and technical implementation, ensuring fidelity while addressing platform constraints.

Evolution & Maintenance

This phase focuses on managing controlled change, maintaining consistency, reducing accumulated debt, and balancing innovation with stability. Through systematic approaches to versioning, documentation, and governance, Evolution & Maintenance enables products to evolve while preserving quality and user experience integrity.

Component Lifecycle Planning

Evolution & Maintenance

Components and patterns evolve over time as user needs, technologies, and business requirements change. This planning approach manages this evolution systematically, from introduction through maturity to eventual replacement.

Component Lifecycle Planning

Evolution & Maintenance

Components and patterns evolve over time as user needs, technologies, and business requirements change. This planning approach manages this evolution systematically, from introduction through maturity to eventual replacement.

Component Lifecycle Planning

Components and patterns evolve over time as user needs, technologies, and business requirements change. This planning approach manages this evolution systematically, from introduction through maturity to eventual replacement.

Design Debt Management Framework

Evolution & Maintenance

Like technical debt, design debt accumulates over time and can undermine product quality and team efficiency. This framework provides a systematic approach to identifying, measuring, and reducing design inconsistencies and inefficiencies.

Design Debt Management Framework

Evolution & Maintenance

Like technical debt, design debt accumulates over time and can undermine product quality and team efficiency. This framework provides a systematic approach to identifying, measuring, and reducing design inconsistencies and inefficiencies.

Design Debt Management Framework

Like technical debt, design debt accumulates over time and can undermine product quality and team efficiency. This framework provides a systematic approach to identifying, measuring, and reducing design inconsistencies and inefficiencies.

Operations & Governance

This phase focuses on creating transparent processes for decision-making, knowledge sharing, and continuous product evolution while maintaining coherence across product design teams.

Design System Measurement Framework

Operations & Governance

What gets measured gets improved. This comprehensive measurement system tracks the impact of design systems across multiple dimensions, providing data to guide evolution and demonstrate value to stakeholders.

Design System Measurement Framework

Operations & Governance

What gets measured gets improved. This comprehensive measurement system tracks the impact of design systems across multiple dimensions, providing data to guide evolution and demonstrate value to stakeholders.

Design System Measurement Framework

What gets measured gets improved. This comprehensive measurement system tracks the impact of design systems across multiple dimensions, providing data to guide evolution and demonstrate value to stakeholders.

Design System Governance Model

Operations & Governance

Effective design systems balance central control with team autonomy. This governance model creates clear structures for decision-making, contribution, and knowledge sharing that maintain system integrity while enabling innovation.

Design System Governance Model

Operations & Governance

Effective design systems balance central control with team autonomy. This governance model creates clear structures for decision-making, contribution, and knowledge sharing that maintain system integrity while enabling innovation.

Design System Governance Model

Effective design systems balance central control with team autonomy. This governance model creates clear structures for decision-making, contribution, and knowledge sharing that maintain system integrity while enabling innovation.