Way of work
My design process is a structured framework that guides product development from initial user understanding to long-term governance.
Discovery
My design process begins with deep understanding of users' digital environments, behaviors, and preferences. This foundation ensures solutions that naturally integrate into users' digital ecosystems and address their authentic needs.
Definition & Strategy
The Definition & Strategy phase builds upon Discovery insights to establish a clear framework for product development. The process is centered around the Context Repository, which serves as the central knowledge hub documenting business requirements, design assumptions, and strategic direction.
Decision Making
The Decision Making phase transforms strategic direction and contextual understanding into concrete design and implementation choices. This phase establishes a systematic approach to making, documenting, and validating decisions that will guide the product development.
Implementation
This phase focuses on the systematic execution of design specifications, integration with existing systems, and adoption across teams and projects. Implementation ensures that the design intent is accurately translated into a cohesive product while maintaining adherence to established standards, guidelines, and technical requirements.
Evolution & Maintenance
This phase focuses on managing controlled change, maintaining consistency, reducing accumulated debt, and balancing innovation with stability. Through systematic approaches to versioning, documentation, and governance, Evolution & Maintenance enables products to evolve while preserving quality and user experience integrity.
Operations & Governance
This phase focuses on creating transparent processes for decision-making, knowledge sharing, and continuous product evolution while maintaining coherence across product design teams.